Baseball By Color

concept / Graphics / Animation

baseball (and softball) by color is an annual campaign at eastbay focused on shoes, apparel, and equipment in a range of team colors. i developed the concept for and executed the digital applications of this year’s video-game inspired theme. 2021 sales were up 300% year-over-year, growing for the first time in a half-decade.

the icon set seen throughout the campaign guides the copy direction for each color. rather than lean on alliteration as in previous years, we worked with our copywriter to connect each color to a verb, resulting in a richer visual and textual product.

digital catalog (archived)

more work from eastbay here