UNDER ARMOUR COOPERSTOWN CLASSIC
The UNDER ARMOUR COOPERSTOWN CLASSIC IS A SPEC PROJECT DEVELOPED FOR NOTRE DAME BASEBALL and the national baseball hall of fame. seeking a fall ‘shoulder season’ event for cooperstown, the hall reached out to notre dame to gauge their interest, and ultimately tasked my marketing class with developing proposals.
The Under armour cooperstown classic (UACC) bringS together notre dame, their apparel partner under armour, and three additional under armour schools to create a fall-ball event hosted by the hall in cooperstown, ny. built to be a modern classic, the uacc’s visual language is grounded in the athletic aesthetic AND NOSTALGIA of the 20th century.
The UACC logo instantly grounds the event in feelings of baseball as it once was. the type and arrangement recall world series of old. additionally, the participating teams and title sponsor get their shine.
The ticket designs highlight the logo, but also incorporate vintage baseball photography.
the event is built to be a one-day doubleheader hosted at historic doubleday field in cooperstown, NY.
THE UNIFORMS FOR THE EVENT are based on historic mLb designs from the teams’ respective regions. boston college dons pinstripes inspired by the 1937 boston braves, while maryland’s flannel grays pull from the 1910 washington senators.
NAVY’s minimalist uniform calls back to the 1901 baltimore orioles who wore head-to-toe black with bold striped socks. navy’s signature six stripes (for the six FOUNDING FRIGATES) wrap around the cap for a novel treatment that brings something new to the logo-less caps of old. AS for notre dame, the golden homers go all gold in tribute to the 1969 oakland aTHLETICs. at the time, the a’s owner lived in nearby laporte, IN. notable here is the vest-style jersey and patch placement on the chest, just the WAY THE a’s did it.