NOTRE DAME FOOTBALL
NOTRE DAME IS GREAT FOR A LOT OF REASONS, BUT LETS BE HONEST: IT’s REALLY ALL ABOUT THE FOOTBALL TEAM. WHILE I WAS A STUDENT, I HAD THE CHANCE TO WORK WITH FOOTBALL CREATIVE ON A COUPLE OF PROJECTS THAT ULTIMATELY ENDED UP AS PART OF THE SOCIAL MEDIA PRESENCE OF THE TEAM.
TEAM 127 BADGE
FOR the 2015 season, head coach brian kelly emphasized the singular nature of the team to his players. while notre dame has a long history and presumably long future playing football, that particular group of players would only have one season together. the next year, seniors would graduate and new recruits would enroll to replace them, fundamentally altering the makeup of the team. the “team 127” moniker was meant to reinforce that this group had one chance to leave their mark. i was tasked with creating a badge for the social media team to use throughout the year.
THE ORIGINAL CONCEPT FOR THE TEAM 127 BADGE DREW INSPIRATION FROM OFFSEASON TRAINING THE PLAYERS DID WITH FORMER NAVY SEALS. THE STENCILED NUMBERS WERE INSPIRED BY MILITARY VEHICLE LETTERING, but the connection was ultimately considered too vague to pursue.
THE BADGE OFTEN SHOWED UP AS A MARKER ON HIGHLIGHT reels, both still and video. notre dame doesn’t change much from a uniform perspective year-over-year, so the badge serves as a way to instantly date things when looking back.
DURING THE DESIGN PROCESS, THE COLOR-UP OF THE BADGE WAS PULLED IN A FEW DIFFERENT WAYs.
THE BRICK PATTERN WAS CUT IN THE END, BUT WAS MEANT TO EVOKE THE ICONIC BRICK FACADES OF THE ORIGINAL NOTRE DAME STADIUM.
ANOTHER SPOT THE BADGE FREQUENTLY APPEARED WAS IN POST-DRIVE SCORE UPDATES. THESE WERE TWEETED AFTER EVERY SCORE THROUGHOUT THE sEASON, BOTH BY THE IRISH AND BY OPPONENTS. SATURDAYS SAW THE MOST INTERACTION WITH THE TEAM TWITTER BY FAR, SO THE BADGE GOT MAXIMUM VISIBILITY IN THESE GRAPHICS.
CULTURE BEATS SCHEME BADGE SYSTEM
another 2015-specific saying for the football team was “culture beats scheme,” a primarily offseason-focused mantra to drive home the value of team chemistry and everyone buying in. i created a flexible set of marks that were applied to photos and videos throughout fall camp and into the early season. the military-inspired stencil motif from the early team 127 drafts made the cut here. It fits better in this application as the primary use of culture beats scheme, at least from a fan perspective, was updates from preseason practices.
THE CULTURE BEATS SCHEME TAG MOSTLY SHOWED UP IN PRACTICE PHOTOS, DOUBLING DOWN ON THE NOTION THAT WHAT HAPPENED OUTSIDE OF THE GAMES WAS WHAT TRULY DEFINED THE TEAM.
THE TAG ALSO APPEARED ON IMAGES FROM A PRESEASON TEAM PHOTOSHOOT THROUGHOUT THE YEAR. THIS ONE FEATURES WILL FULLER (#7), NOW A STAR FOR THE HOUSTON TEXANS.