Eastbay / Holiday 2020

Concept / Print / Graphics

my first week at eastbay was holiday 2020 campaign pitch week. without really knowing what that entailed, i got to work creating a concept that would end up integrated into the final direction. the original idea was called ‘halftone holiday’ with an illustrated feel and ben-day dots throughout.

when transitioning the campaign from print to digital executions, we added more depth and texture through gradients and shadows.

digital catalog (archived)

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