SC30 SELECT CAMP
EVERY SUMMER, STEPH CURRY HOSTS A CAMP IN THE Bay Area FOR THE BEST HIGH SCHOOL HOOPERS IN THE NATION. IN 2019, I was tasked with designing practice and game uniforms.
The brief was to work off the curry 6 shoe designed specifically for the camp. I worked to build product that felt connected but stood apart from the shoe. This Is most evident in the red practice gear, which uses the same color palette but provides contrast to the not-quite-teal, not-quite-turquoise shoe.
PRACTICE WAS A VIBRANT PLACE WITH THE RED AND GREEN UNIFORMS. GAVE THE GYM SOME GOOD ENERGY!
The Highlight of this project for me was seeing Steph choose to wear the practice shorts for the first two days of camp.
The camp got great coverage on social media, and the campers very much lived up to the hype.