Conor Levey
Conor Levey
splash_images_shirt.png

The Shirt 2015

a t-shirt that is honest-to-god a huge dang deal, i know, it’s crazy

THE SHIRT 2015

The SHIRT 2015 is the 27th installment of the largest-selling collegiate apparel item. the 2015 edition, at 169,000 units, is among the best-selling single shirt in the history of the project.

worn by students, alumni, and fans alike, THE shirt unites notre dame behind the football team each season with a new design and message. the 2015 shirt celebrated notre dame’s ‘golden tradition’: a storied past and exciting future.

hero.png

The shirt 2015

THE SHIRT 2015 COMBINED HISTORIC imagery with modern touches to TELL THE STORY OF NOTRE DAME FOOTBALL.

front.png

front graphic

The fRONT GRAPHIC IS MY BABY and the piece of the design i owned start-to-finish. The left-facing helmet is a vault logo representing nd’s past achievement, while the right-facing helmet is a modern style looking to the future.

back.png

back graphic

The BACK OF THE SHIRT more heavily mixes new and old with a layout inspired by retro program covers. the modern player silhouette is decorated with another vault logo, FURTHERING THE UNIFICATION OF THEN AND NOW.

ideation-01.png

the design went a lot of directions over time as we honed in on the heart of the story. maybe most notably, we landed on “history in the making” as our slogan, only to find out just before going to print sony had applied for the copyright for apparel purposes a matter of days prior.

AFTER somewhat of a scramble for a suitable replacement, “a golden tradition” emergED as the option that fit the story and tied it even more closely to notre dame. you can see the arrow in the margin noting it as the winner from the scan of my notebook above.