Conor Levey
Conor Levey
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The Shirt 2015

a t-shirt that is honest-to-god a huge dang deal, i know, it’s crazy

THE SHIRT 2015

The Shirt 2015 is the 27th installment of the largest-selling collegiate apparel item. The 2015 edition, at 169,000 units, is the best-selling single shirt in the history of the project.

Worn by students, alumni, and fans alike, The Shirt unites Notre Dame behind the football team. Each season features with a new design and message. The Shirt 2015 celebrates Notre Dame’s ‘golden tradition’: a storied past and exciting future.

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The Shirt 2015 combines imagery with modern touches to tell the Story of Notre Dame football.

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The front graphic is my baby and the piece of the design I owned start-to-finish. The left-facing helmet is from the 60s and represents ND's past achievements. The right-facing helmet is a contemporary style looking to the future.

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The back of The Shirt continues to mix old and new. Old program covers inspired the layout. The modern player silhouette wears a retro monogram.

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The design went a lot of directions over time as we honed in on the heart of the story. We first landed on “history in the making” as our slogan, but found out about a concurrent copyright filing days before printing.

After somewhat of a scramble for a suitable replacement, “a golden tradition” emerged. You can see the arrow in the margin noting it as the winner from the scan of my notebook above.