Ethics Week is an annual speaker series by the Mendoza College of Business at Notre Dame. My dad took over the event in 2015 and asked for my help designing "something that doesn't suck." The event targets students and needs an identity that interests 18-22 year olds.
From 2015 to 2017, the design changed every year to match the event's theme. In 2018, we shifted to a design built to last multiple years. The Triangle represents mendoza’s three core values: individual integrity, effective organizations, and the greater good.
THE poster is always a challenge, as the stakeholders are not swayed by arguments for economy of text.
the 2018 edition leans heavily on the triangle motif and notre dame’s well known blue and gold.
for the 2019 event, i’m no longer involved day-to-day with design and production, but the identity is living on as planned.
Ethics Week icons from earlier years show the annual identity redesign.
The 2016 poster is poster my favorite. The theme for the year cast ethics as the sheriff in the wild west of Corporate America. A desert sunset color palette and type inspired by spurs and lassos set the scene.
An example of the old Ethics Week posters, made with scotch tape and a copy machine. Functional but not exciting to students.