ETHICS WEEK IS an annual speaker series put on by the mendoza college of business at the university of notre dame. AS you might imagine, it haD historically been a pretty bland, corporate affair. it was, after all, run by accountants.
in 2015, my dad took over the event and asked for my help turning the look and feel of ETHICS WEEK into “Something that doesn’t suck.” AT FIRST, THAT meant year-by-year redesigns in keeping with the event’s theme.
last year, we decided tO build an identity to last. this resulted in the logo above, with the triangular holding shape representing the core values of individual integrity, effective organizations, and the greater good.
THE poster is always a challenge, as the stakeholders are not swayed by arguments for economy of text.
the 2018 edition leans heavily on the triangle motif and notre dame’s well known blue and gold.
MY FAVORITE POSTER, FROm 2016. Without a strong theme for the speakers, i explored the notion of business as the wild west, with ethics as the sheriff riding into town to clean it up. this led to a desert sunset color palette and typography alluding to lassoes and spurs.
A SAMPLE OF what ethics week used to look like. more often than not, posters were the result of cut-and-paste operations photocopied by the dozens.
accountants are good at many things, but i like to thinK i took this particular piece of the puzzle to a better place.